The 2nd International Conference on New Media Development and Modernized Education (NMDME 2022)
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Keynote Speakers of NMDME 2022

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Assoc. Prof. Lim Chee Leong

Taylor's Unniversity, Malaysia


Research Area: 

Positively impacting lifelong learning opportunities for all and inspiring transformation in higher education landscape; Contributing solutions to make the world a more sustainable place through the effective adoption of educational technology and learning innovation; Collaborative Learning Spaces

Blended Learning; Instructional Technology in Education; Massive Open Online Courses (MOOCs)


Brief introduction of your research experience: 

Associate Professor Dr. Lim Chee Leong is the first notable individual from a private university in Malaysia to be awarded the prestigious National Academic Award (Anugerah Akademik Negara, AAN) in 2014 by the Ministry of Education Malaysia for his innovative teaching methodologies. His immense experience and capability have been most evidenced in his recent roles of Director of e-Learning Academy (eLA) and Director of Learning Innovation and Development (LID) under Centre For Future Learning, Taylor’s University, where he successfully raise the profile of the University in the area of learning innovation and creativity in teaching, and made Taylor’s University always being at the forefront of transformational teaching and learning journey as well as emerged as National Champions in various Teaching and Learning related awards and competitions.


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Prof. Bob Fox

The University of New South Wales(UNSW Sydney),Australia 


Research Area:

Learning and teaching innovation and change in higher education; Technological practice and curriculum change; Blended, mobile and open learning


Brief introduction of your research experience: 

His research focuses on learning and teaching innovation and change in higher education; technological practice and curriculum change; blended and open learning. He has published widely on these topics. His research is founded on work experience, most recently as a professor and curriculum lead in Office of the Pro Vice-Chancellor (Education), University of New South Wales (UNSW), Sydney, Australia. Professor Emeritus Bob Fox, UNSW Australia (2021-ongoing). He held concurrent appointments as Professor of Curriculum, Office of the Pro Vice-Chancellor (Education and Student Experiences), UNSW, Australia (2017-2020), Professor of Innovation in Higher Education (AD), School of Education, UNSW (2013-2019) and Professor (Hons), Faculty of Education, The University of Hong Kong (HKU) (2013-2018). Professor Fox was awarded the HKU, University Teaching Fellowship for Excellence in Teaching. Between 2013-2017 he was Professor and Deputy Director, Learning and Teaching Unit, UNSW. Between 2000-2013 he was Associate Professor and Deputy Director, Centre for Information Technology in Education, Faculty of Education at HKU with one year at the Chinese University of Hong Kong as Professor and Associate Director, Centre for Learning Enhancement and Research before returning to HKU in 2009. He was A/Dean (Learning Environments), Faculty of Education, HKU for the last two and a half years at HKU. Before working at HKU he was Associate Director and senior lecturer of the Centre for the Advancement of Education at Curtin University, Australia for 13 years; senior lecturer at the Hong Kong Vocational Training Council for four years; a TEFL teacher for five years in England, Hong Kong and Spain and further education lecturer for two years in England. Bob Fox has over 40 years-experience in teaching and research in Australia, South East Asia and Great Britain.


Title of the Speech: 

New Media and The Digital Impact in Higher Education


Abstract:

The COVID era has accelerated major changes in how higher education has adopted and used new media and new technologies. These changes have brought about many innovations but also new sets of challenges, complexities and uncertainties and the race towards total online provision during the pandemic have resulted in very mixed levels of success and failure. What is clear, however, is that universities are unlikely to return to total old practices of the pre COVID-19 days. To some extent, the education world has become more accepting of new digital media and our educators more accustomed to new practices in their teaching. At the same time the digital focus has raised the need for multiple adjustments to the approach and delivery of teaching and learning. This keynote reviews case initiatives in universities that focus on improving the quality of learning that focus on improved curriculum and course design and associated capacity building in sustaining innovation and change in technology and new media adoption.



Keynote Speakers of NMDME 2021



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Prof. Fei Wu 

School of Journalism and Communication,

Jinan University, China


Research Area:

International Communication、Public Diplomacy、media Diplomacy、International Relations, Journalism, New Media, Strategic Communications.


Brief introduction of  the research experience:

Wu Fei is professor at China Guangzhou Jinan University. He is also a columnist and writer for several major Hong Kong and international newspapers and magazines and has published more than 20 books in China, Hong Kong, and Taiwan. He also is a commentator for several television channels that have a combined audience of 20 million viewers in China mainland and Hong Kong. Wu Fei is an alumna of the US East West center, and membership in the international studies association and will be the Visiting Researching Fellow at Georgetown University (2010 and 2012). And 2011,2012 two times as panel chair attend ISA Montreal and San Diego conference now still was border of human rights association ISA.


Speech Title:

The Trend of Media Diplomacy in the Game of Great Powers under Geopolitics


Abstract:

“The modern art of media diplomacy is to use Theodore Roosevelt' s big stick, but digitally – and never ever to speak softly"; this or something similar could be a future definition of 21st century' media diplomacy'. Academically, as an intellectual exploration, the Working Group' s investigation considered how the upheavals of the international world might affect future diplomacy. Practitioners, on the other hand, want to know what concrete conclusions can be drawn from this exploration. Are there necessarily consequences to be drawn for politics, the work of diplomacy, and or changes to be made to diplomatic instruments?


It is worth looking at public diplomacy beyond the experiences of the United States or the anglophone world. The debate about the new public diplomacy after 11 September 2001 has become dominated by US public diplomacy, and it has been characterized by a strong emphasis on international security and the relationship between the West and the Islamic world.


Many of the dilemmas of cultural and information policies also confront those who shape national media policies. However, in multicultural societies, the dilemma of how to allow freedom of speech without encouraging hate speech is the central question. Different media philosophies would, of course, respond differently to this question. As long as allegiance was paid to the central authorities, each cultural community was largely left to its own devices. In the Islamic empires, in fact, the millet system ensured a high level of internal government for the Peoples of the Book.


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Assoc. Prof. Jesse Owen Hearns-Branaman 

 International Journalism/Media and Communication Program,

 Beijing Normal University - Hong Kong Baptist University United International College (UIC) 


Research Area:

Comparative media; Critical linguistics; Discourse analysis; Epistemology; Ideology; Political economy


Brief introduction of the research experience:

Dr. Jesse Owen Hearns-Branaman is an Associate Professor and the Programme Director of Media and Communication Studies at  UIC. He holds a PhD from the University of Leeds, an MA in  International Communication Studies from the University of Nottingham,  and a BA in Radio and Television from San Francisco State University. He  has taught communication, media, and journalism studies at the  University of Sheffield, University of Leeds, and Leeds Beckett  University in the UK, Zhejiang Wanli University and the University of  Nottingham in China, and the National Institute of Development  Administration in Thailand. His research interests include  post-structuralism, ideology, critical linguistics, political economy of  news, comparative journalism, and epistemological theory. He has  published two books, Journalism and the Philosophy of Truth: Beyond  Objectivity and Balance (Routledge: 2016), and The Political Economy of  News in China: Manufacturing Harmony (Lexington: 2015).


Speech Title:

Comparing Journalistic Professionalism in China, Thailand, USA, and UK


Abstract:

While it is often argued that journalism should have universal professional standards, it is clear from the diversity of the output of news media outlets within countries and between different countries that this is not the case. The function and performance of news media professionals is dependent on each country' s individual media ecosystem made up of the interaction of government, politics, economy, society, education, and the journalists themselves.


Evidence gathered from interviews with journalists in China, Thailand, the USA and the UK will be presented in this lecture to show to what extent journalists'  discourse about topics such as truth, ethics, and power is similar and to what extent it varies. The sociological and political-economic conditions which underpin these differences and parallels will then be examined. In this way we can get a more holistic view of the influences on news media production which will, in turn, inform a more sustainable way to compare journalistic professionalism around the world.


Personal WebSites:

https://dhss.uic.edu.cn/en/info/1158/2599.htm


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Prof. Holger Briel 

Division of Culture and Creativity, United International College


Research Area:

Media Philosophy and Ethics, Intercultural Communication, Leadership Development, IHRM, New Media, Visual Literacy, Cultural Studies, IR, Public Policy, Digital Oral History, Education



Brief introduction of the research experience:

Professor Holger BRIEL is Dean of the Division of Culture and Creativity. He holds a Ph.D. in Cultural Theory from the University of Massachusetts, Amherst, an M.A. in Comparative Literature from the University Michigan, Ann Arbor and a B.A. in English and German from   Eberhardt-Karls-Universität Tübingen, Germany. A portion of his graduate studies was also undertaken at the Université de Paris, Sorbonne. Previously,   Dr Briel has taught at the University of Nicosia, Cyprus, the University of  Innsbruck, New York University Skopje, Aristotle University of Thessaloniki,   the University of Surrey, Indiana State University and Xi'an Jiaotong Liverpool University. He has held numerous Visiting Professorship positions and lectured at Oxford, UC Berkeley, Ateneo de Manila, the National University of Malaysia, the National University of Singapore, Universität Rostock and many others. He has been Vice-Rector and Dean at New York University Skopje and is the recipient of numerous research grants and fellowships. He is also a well-published academic with several books, book   chapters and peer reviewed articles on Media and Cultural Studies, the Social Sciences, Tourism and Management Studies to his name. He is the Editor of the  IAFOR Journal of Cultural Studies and sits as Editor and Joint Editor on several journal boards. He is a member of the EU Council for Higher Education  and has supervised several Ph.D. dissertations and numerous Master level theses. 


Speech Title:

Teaching the virus a lesson: Things that work and things that don't in Online Education


Abstract:

Over the last year and a half, many educators have had to navigate a steep learning curve when it comes to distance education. No matter where one looks on the globe, at least partial distance/online learning was used in most teaching situations, be they found in secondary or tertiary pedagogical institutions. While the universality of this online teaching necessity is historically unprecedented, for the last 70 or 80 years there have already been institutions which might not have taught online, but certainly over a distance. Open Universities and distance learning universities such as The University of Phoenix and others have been very successful in educating many people from afar. More recently, Udemy from San Francisco has had a major impact with its massive open online course (MOOCs) , although the jury is still out whether these classes are as efficient as face-to-face ones. Early research seems to indicate that this might not be the case, at least when looking at the numbers of student completion rates which can be as low as 7% (https://www.insidehighered.com/news/2013/05/10/new-study-low-mooc-completion-rates).


There are a number of reasons why online education is both failing and succeeding. Some of them are technical, others pedagogical. An example for the first one is that in March 2020, following students’ request, the University of the Philippines announced that it would not have online classes, as the majority of its students did not have the technical environment to participate in them. Other issues include legal questions, such as, who owns the videos created? The teacher, the institution? A recent case from Canada highlights this issue. A student from Concordia University in Montreal wanted to contact the teacher of a class he was taking, only to find out that the instructor had died two years earlier while the university gave the impression that the teacher continue to give classes. (“Despite his demise, Francois-Marc Gagnon is still lecturing for an online course on Canadian art history at Concordia University in Montreal via pre-recorded videos.” (https://www.reuters.com/article/us-global-tech-rights-analysis-trfn-idUSKBN2A521B)


It is also clear that many students and teachers dislike online classes. In a poll conducted in February 2021 at my home institution, more than 65% of students stated that they preferred in-person courses. Whether students do better in online courses vs in-person ones is hotly debated; at least for high school students in Germany, research shows that for online classes, students do not do as well in terms of quantity and quality of material learned. (Spiegel 3, 16.1.2021, p. 24)


In my presentation I will leave the above factors out, as they deserve much more room than I could possibly give them in my presentation, and will solely concentrate on the content of courses I taught over the last two years at several institutions. Evidence will show that for some topics (not surprisingly, more theoretical ones) online teaching can be done in a way to benefit most students, as long as an effort is made by both teachers and students; as for other classes (most notably more practically oriented ones), I will claim that even the best efforts by all stakeholders will result in an inferior educational outcome for students when compared to face-to-face classes. A hybrid system of teaching therefore seems to work best in the majority of cases.


Personal Web Sites:

https://dcc.uic.edu.cn/en/info/1006/1567.htm



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Prof.Wu Feng

Journalism and New Media school, Xi'an Jiaotong University


Research Area:

Chinese national leader's press conferences, Chinese political communication, quantitative research, Chinese newspaper marketing & management, culture industry, and new media


Brief introduction of the research experience:

Feng Wu (PhD, School of Journalism and Communication, Huazhong University of Science and Technology, 2009) is a full professor of Journalism and New Media school at Xi' an Jiaotong University in Xi’an, Shanxi, P. R. China. His research interests include: Chinese national leader' s press conferences, Chinese political communication, quantitative research, Chinese newspaper marketing & management, culture industry, and new media. He is a productive young researcher. In recent five years, he had published FOUR English articles in leading journals indexed in SSCI, and more than thirty Chinese articles in leading journals in journalism & communications field (indexed in CSSCI). He has finished more than 10 important projects (funded and principal investigator). By the end of 2016, his total fund is about one million (¥2 million, about $ 0.3 million), which is outstanding compared with his peers.


Speech Title:

Research on the Development Status and Cognitive Effect of Artificial Intelligence Anchor


Abstract: 

For a long time, anchors have been considered as a human-specific profession, but the birth of artificial intelligence anchors has subverted this traditional cognition. With the in-depth development of artificial intelligence technology, the introduction of artificial intelligence technology into the field of video news has resulted in more diversified news products. Intelligent machine anchors have gradually taken on tasks such as hosting and broadcasting in radio, television, Internet and other media, and are aware of users The effect has a certain impact. Although delayed, it has renewed the traditional radio, television and video programming production process and has attracted widespread interest from all disciplines.


Artificial intelligence anchors refer to intelligent media products that are driven by artificial intelligence technologies such as big data, machine learning, virtual synthesis, and human-computer interaction, and are responsible for hosting and broadcasting functions in media such as radio, television, and the Internet. Research has found that artificial intelligence anchors have the characteristics of interaction between embodied cognition and detached cognition, the combination of intelligent technology and anchor art, and the coexistence of subject and object identity. It is the latest and highest stage of the development of artificial intelligence video news. The development of global artificial intelligence anchors has gone through three stages: research origin and germination, technological exploration and accumulation, and synthetic application. The current global artificial intelligence anchors are experiencing from low-level to high-quality applications, from single mode to customized production, from "machine for people" to "human-machine collaboration" development, from mechanical transmission to emotional interaction development, from non-commercialization to non-commercialization. The continuous development of commercial applications and other levels has further affected human anchors, industrial patterns and public vision.


Artificial intelligence anchors directly affect human anchors, and they are constantly taking on the role of direct dialogue between the media and audiences and disseminating information like human news anchors. The audience's attitude towards artificial intelligence anchors needs to be tested for effectiveness. Based on this, the article uses comparative experiments and in-depth interviews to study the audience's cognitive and emotional effects on artificial intelligence anchor news and human anchor news. The experimental results show that, compared with the news of human anchors, the information transmission effect of news of artificial intelligence anchors is weakened, and the audience shows a higher degree of comprehension of the news of human anchors, but there is no obvious difference in love and credibility. It is different from people's general perception. The results of the interview showed that the audience generally had positive feelings about the news of artificial intelligence anchors and a positive attitude towards their future. They believed that the rational and optimized application of artificial intelligence anchors was the general trend. But there are also certain negative sentiments about some issues. The study also suggests that in the era of deep media integration, user-centered product design ideas should be adhered to, innovative News products combined with the characteristics of artificial intelligence anchors that are suitable for audiences, and continuous development in the direction of human-machine collaboration.


Personal Web Sites:

http://xmtxy.xjtu.edu.cn/info/1018/1094.htm